About our project

I didn't set out to become a virtual assistant. Like a lot of people who end up doing this kind of work, I arrived here through a combination of what I studied, what I was good at, and what turned out to actually be needed by the businesses I started working with.

My academic background is in English Language and Literature, a bachelor's degree that gave me more than just fluency in a second language. It taught me how to read closely, how to notice tone and intention behind words, and how to carry meaning from one language into another without losing what made the original text work in the first place. That kind of attention doesn't just apply to novels and poetry. It applies just as much to a subtitle that has to land at exactly the right second, a business email that needs to sound confident rather than stiff, or a customer support call where the words you choose can be the difference between a frustrated client and a satisfied one.

I started working with Romanian companies back in 2018, and that's really where this journey began. What started as smaller, individual tasks slowly grew into a broader range of remote support work. I began as a virtual assistant handling administrative tasks, and over time I found myself taking on more: call support, data entry, clerical organization, and eventually translation and interpretation work that let me put my degree to direct, practical use.

Each client I've worked with has added something to how I work today. Working with MiniCRM Zrt as a virtual assistant taught me how to manage the kind of ongoing, varied administrative workload that a growing company generates day to day, from scheduling to organizing information to simply making sure nothing important slipped through the cracks. Working in call center support with Omarosa taught me a different skill entirely: how to represent a business on a live call, how to stay calm and clear under pressure, and how to make a stranger on the other end of the phone feel like they're talking to someone who genuinely wants to help them, not just get through a script. And my ongoing work with Dals, doing translation and interpretation, is where my academic background and my professional experience finally met in the middle, letting me do the kind of careful, detail-oriented linguistic work I originally trained for.

Today, I offer all of that experience combined: translation and subtitling for video, text and print; call support that covers everything from order tracking to travel bookings; clerical work that ranges from data entry to full inbox management; and, more recently, help setting up the digital tools and automations that let a small business or a busy professional run more smoothly. I don't specialize in just one narrow thing, because in practice, most people and small businesses don't need just one narrow thing. They need someone who can move between tasks without losing quality on any of them, and that's the kind of assistant I've tried to become.

I want to be upfront about what I don't do, too. I don't provide legal or medical translation, because those fields require a level of specialized certification and legal accountability that falls outside what I offer, and I'd rather be honest about that boundary than take on work I'm not equipped to do properly. What I do offer, I offer with full transparency about how I work.

I'm fully remote, and that's a deliberate choice, not just a circumstance. Working remotely means I can take on clients anywhere in the world, without geography limiting who I can help or how quickly I can respond. It also means I've had to build real discipline around communication, deadlines and organization, since there's no office environment doing that structuring for me. Every client relationship depends on me showing up reliably, project after project, without the informal check-ins an in-house team might rely on. To make that arrangement solid and dependable on both sides, I operate through a legally established company in Romania, registered as a Persoana Fizica Autorizata (PFA), with a valid EU VAT number. That means every collaboration I take on is contracted, documented and accountable, exactly the way a business relationship should be, whether you're a company based in Romania or a client on another continent entirely.

Security and privacy matter a great deal to me as well, particularly because of the kind of information I sometimes handle: business documents, customer data, personal schedules, sensitive correspondence. I take European data protection regulations seriously, and I've built clear, straightforward practices around how data is collected, used and deleted, so that working with me never means wondering what happens to your information after our conversation ends.

At the core of all of this is something fairly simple: I believe remote work doesn't have to mean impersonal work. Every translation, every call, every report and every email draft that goes through me is handled by an actual person, someone with a specific academic background, real client history, and a real, registered business behind the name LexiCrafts. If you're looking for a virtual assistant who treats your project the way they'd want their own handled, that's exactly what I'm here to offer.